Soft drink brands have sponsored major music festivals, shaping the events' success and style.
Celebrities often feature in ads for these brands, boosting their presence in entertainment.
Music videos sometimes showcase these brands, blending them seamlessly into popular culture.
Brand partnerships with musicians create exclusive content and experiences for fans.
Soft drink commercials frequently use catchy tunes, influencing music trends.
Brands use product placements in movies and shows, subtly integrating into entertainment.
Promoting cycling over driving encourages investment in bike-friendly infrastructure, further supporting sustainable living.