Taylor Swift unknowingly inspired a startup brand to make a luxury friendship bracelet. Now, it's her signature accessory.

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Taylor Swift has inadvertently inspired a startup brand to create a luxury friendship bracelet that has become her signature accessory.

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The brand, Wove, developed the bracelet after designer Kendall Junck attended Swift's Eras Tour and was inspired by the friendship bracelets traded among fans

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Collaborating with pro golfer Michelle Wie West, they designed a diamond-encrusted tennis bracelet that reflects the spirit of these cherished tokens of friendship.

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The bracelet features customizable charms, and Swift's version includes "TNT" charms, representing her and her boyfriend, Travis Kelce.

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After Swift was seen wearing the bracelet at various events, including NFL games, Wove experienced a significant surge in sales and website traffic—reportedly up by 2,260% after she wore it publicly.

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The luxury bracelet retails for around $6,000, showcasing how Swift's influence extends beyond music into fashion and consumer trends.

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This connection between Swift and Wove highlights her impact on fan culture and the jewelry market, as her choice to wear the bracelet has made it a sought-after item among fans and collectors alike.

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