The Eye-Watering Amount Olivia Dunne Makes From Social Media
Olivia Dunne, the highest-paid female college athlete, has made a remarkable income through her social media presence and brand endorsements
Since the NCAA's name, image, and likeness (NIL) rules were introduced. As of 2024, her net worth is estimated to be around $6 million.
Social Media Income:
TikTok: Dunne reportedly earns between $12,480 and $18,720 per TikTok video. With over 8 million followers, her income from this platform is substantial and continues to grow as her audience expands.
Instagram: For sponsored posts on Instagram, she charges between $31,900 and $43,200, depending on the brand. With approximately 5.3 million followers, her influence on this platform also contributes significantly to her earnings.
Dunne has secured lucrative deals with various brands, including Vuori, American Eagle, and Microsoft. In 2022 alone, she earned close to $2 million from brand partnerships.
Her largest payday for a single post was reportedly over $500,000, showcasing the high demand for her influence in marketing.
Her NIL valuation has seen impressive growth; it was estimated at $2.6 million last year and has risen to approximately $3.3 million, ranking her second among college athletes behind Bronny James.